Alex Elkins

alex@alexelkins.xyz

Principal Software Engineer
10 yrs building high-traffic Laravel & AWS platforms

Headshot of Alex Elkins

Summary

Seasoned full-stack engineer who scales consumer-facing apps to millions of users, leads cross-functional squads, and turns business ideas into revenue-generating products. Equally comfortable cutting Laravel code, architecting on AWS, or mentoring mid-level devs into seniors.

Employment

Principal Software Engineer
Rovertown
St. Louis, MO
2020 – Present
  • Integrated mobile pay-at-pump and loyalty APIs, driving $130M+ in annual fuel sales across 3M+ transactions.
  • Scaled a distributed coupon-redemption service (Laravel, Redis, AWS EB, MySQL) that processes ~6M production API requests daily while maintaining p95 latency < 150 ms.
  • Led technical scoping, estimation, and release planning for cross-team projects, keeping delivery predictable and stakeholders aligned.
  • Modernized a legacy admin portal by adding automated tests and CI/CD, cutting deployment risk and accelerating feature delivery.
  • Mentored and coached engineers through code reviews and pairing sessions, promoting best practices and team growth.
Software Developer
IQventures
Columbus, Ohio
2019 – 2020
  • Developed, tested and maintained a loan management system (PHP, MySQL, JavaScript, CSS)
  • Developed, tested and maintained a fraud detection system (Golang)
Consultant
Improving
Columbus, Ohio
2018 – 2019
Web Developer
The J.M. Smucker Company
Orrville, Ohio
2018 – 2019
  • Utilized agency designs to create production-ready, high-traffic brand websites (Jif, Smucker’s, Crisco, Uncrustables, Folgers, Dunkin’ Donuts, Milkbone, Meow Mix, Natural Balance) using PHP, Pimcore (Zend/Symfony+Twig), jQuery, SCSS, Git, bash, and Docker
  • Developed and maintained team standards
  • Developed, maintained, and enhanced back-end .NET MVC APIs
Senior Software Developer
EXPRESS
Columbus, Ohio
2015 – 2018
  • Developed, tested, deployed, and maintained mobile point-of-sale units. Also developed, tested, deployed and maintained C# applications.
  • iOS Development (Swift, Objective-C), Device Management (AirWatch, 4000+ devices), enterprise Integration (C#, SQL, SSIS), API Development (Java Spring Framework)
Data Analyst
Verizon Wireless Premium Retailer
Columbus, Ohio
2013 – 2015
  • Developed Web Application using PHP and SQL
  • Used Laravel framework for MVC web applications with MySQL database and Composer for package management.
  • Provided data analysis as a Team Lead utilizing Excel and SQL
  • Generated, combined, and analyzed sects of customer database; reported findings to upper management for business decisions

Education

Bachelor's Degree
Technical Management
DeVry University
2012 – 2016
Vocational Honors Diploma, Computer and Networking Technology
Eastland-Fairfield Career and Technical Schools
2010 – 2012

Technical Skills

Languages: PHP, C#, Swift, Java, SQL
Frameworks: Laravel, .NET, Spring, Twig, Blade
Cloud & DevOps: AWS (EB, Lambda, CloudFront, CloudWatch), Redis, Docker, Git
Tools & Practices: Composer, Bootstrap, AirWatch MDM, Scrum, Project Management